NOVOGEE Signs Procurement Deal with Shangyou County

Recently, the All-China Federation of Industry and Commerce (ACFIC) Vice Chairman Fang Guanghua led a delegation to Shangyou County, Jiangxi Province, for field research and a symposium on targeted assistance. During the event, NOVOGEE signed an agricultural product sales cooperation agreement with the Shangyou County Agriculture and Rural Affairs Bureau, with an annual procurement intention of RMB 5 million. The agreement covers premium local specialties such as navel oranges, selenium-rich tea, camellia oil, and edible mushrooms. Leveraging its strengths in supply chain services, channel resources, and brand operations, NOVOGEE will help accelerate Shangyou’s high-quality agricultural products to reach markets across China and abroad.

Shangyou County is a renowned revolutionary base in Jiangxi Province and one of the key focus areas supported under ACFIC’s “10,000 Enterprises Revitalize 10,000 Villages” initiative. In recent years, the county has advanced the philosophy that “lucid waters and lush mountains are invaluable assets,” cultivating specialty industries such as selenium-rich tea, bamboo products, and dried mushrooms, while building its regional public brand “Shangyou Zhenpin.”

As one of China’s Top 500 Agricultural Enterprises and a vice president unit of the Agricultural Industry Chamber of Commerce, NOVOGEE has been deeply engaged in agri-food supply chain services for over a decade. Through its “contract farming + digital trade” model, it empowers premium agricultural products to expand both domestically and internationally. This agreement will leverage NOVOGEE’s nationwide cold-chain logistics network covering more than 240 cities, as well as online and offline distribution channels, to connect Shangyou’s agricultural products with supermarkets, restaurants, and community stores across China. At the same time, NOVOGEE’s international trade platform will bring selenium-rich tea, camellia oil, dried mushrooms, and other specialties to overseas markets, further extending their reach.

Looking ahead, NOVOGEE will continue to actively participate in targeted assistance initiatives under the guidance of ACFIC. With its digital supply chain system and global trading platform, NOVOGEE aims to bring more regional specialties directly from farms to tables across China and to international markets, injecting lasting momentum into rural revitalization.

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